How PassimPay Helped a Latin American Real Estate Agency Attract International Clients with Crypto Payments

This case study demonstrates how a real estate agency in Latin America partnered with PassimPay to enhance payment convenience, reduce fraud risk, and boost financial performance by integrating a crypto-processing solution.

Company Background

The company is a real estate agency in Latin America, particularly in countries such as Mexico and Argentina, and it has more than 15 years of market experience. The company positions itself as a reliable partner for buyers and sellers of real estate, delivering exclusive offers from developers and providing high-quality support at all stages. The company has about 80-100 employees in several offices in these countries and successfully works with a constant stream of incoming applications to purchase and sell real estate. 

Challenge: Banking Barriers for International Clients

In recent years, Latin America, particularly Argentina, has been experiencing a relocation boom. Many foreigners are looking for housing to move to these countries, which has created additional demand in the real estate market. However, foreign clients face difficulties opening bank accounts and transferring funds from their countries. These transactions are often blocked and considered suspicious. Moreover, traditional banking is experiencing a challenging period due to economic instability in the region.

The company was looking for alternative payment methods that could facilitate the process of buying real estate for foreigners and relocators and concluded that using cryptocurrency could be the best solution. Given the rising popularity of cryptocurrencies as a payment method, especially in this region, the company saw an opportunity to differentiate itself by offering crypto-payment options to its customers.

Solution: Seamless Integration of Crypto Payments

After a detailed review, the company sought PassimPay’s help in implementing a crypto-processing solution. We conducted consultations, demonstrated the possibilities of using crypto-processing, and successfully implemented the solution into the company's business processes.
 
As planned, thanks to crypto-processing's borderless reach, the company expanded its audience by offering a convenient payment method for customers from different regions. 

Furthermore, the integration of PassimPay’s solution was seamless and highly adaptable. The company quickly incorporated it into its existing infrastructure without disrupting internal operations. Besides paying in crypto, the company received advanced fraud detection mechanisms, significantly reducing the risk of suspicious transactions and enhancing overall security.

Carlos Mendoza, Sales Director at real estate agency, shared his experience:  
"Collaborating with PassimPay was a seamless experience. Their team provided us with a robust crypto payment integration that not only enhanced our security but also opened new opportunities by attracting international clients. Thanks to their solution, we’ve been able to serve buyers who previously faced challenges with traditional banking methods. This partnership has truly strengthened our business."

Impact: Increased Sales and Improved Client Experience

Six months after the implementation, the company reported:

• 18% sales growth, driven by a surge in transactions from international buyers.
• 15% boost in customer satisfaction, with 60% of clients noting that crypto payments improved their buying experience.
• 4.3% rise in profits and a 7.5% reduction in transaction costs, allowing for reinvestment into further growth.

Conclusion: Crypto Processing as a Catalyst for Growth

This case demonstrates how PassimPay’s crypto-processing solution became a pivotal factor in the real estate agency’s international expansion, driving sales, reducing costs, and solidifying the company’s market position.

Do you want your business to succeed as this company? Schedule a call with our manager and learn how PassimPay’s solution can level up your company.