PassimPay brandbook — concept and brand guidelines
PAssimPay logo
The logo is presented in six diverse colours and forms. Choose the one that fits you best!
PassimPay Brand Fonts
These fonts are used throughout our website, marketing and business presentations, printed leaflets and other corporate items.
Nekst
Nekst — is a geometric typeface, which draws its inspiration from the striking beauty and refreshing atmosphere of the Arctic. Its lowercase characters exude a warm and friendly charm, while the uppercase letters carry an air of sophistication and authority. Certain letters feature unconventional shapes, lending a touch of unpredictability and eccentricity to the text. By blending elements of vintage grotesques and futuristic aesthetics, this font adds a unique twist to the modern-nordic impression.
Find Font FamilyOnest
Introducing a contemporary geometric sans-serif, shaped by the clarity and quiet confidence of modern design. Its lowercase forms carry a soft, approachable rhythm, while the uppercase letters stand with calm precision and understated strength. Carefully tuned apertures and balanced proportions bring a humanist warmth to every line. Bridging the rational spirit of modern grotesques with the honesty of everyday interfaces, this typeface delivers a neutral yet distinctly human impression.
Find in Google FontsPassimPay colours
Primary colours
CMYK 0 , 70 , 94 , 0
RGB 255 , 102 , 0
#FF6600
Orange
CMYK 93 , 74 , 0 , 0
RGB 24 , 67 , 191
#1843BF
Basic blue
CMYK 82 , 53 , 0 , 0
RGB 26 , 117 , 226
#1A75E2
Blue
CMYK 21 , 9 , 0 , 0
RGB 208 , 224 , 255
#D0E0FF
Light blue
Gradient
Additional colours
#252A2E
Black
#424C59
Gray
#000099
Blue
#E2EAF2
Light blue
#33CC66
Success Notification Green
#FC5555
Error Notification Red
#FEB46D
Warning Notification Yellow
PassimPay Payment button
Eight unique payment button designs in different colours and forms to perfectly fit your project visual setting.
Image template
Use these branded backgrounds to create images and adds in your promo campaigns.



























































