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PassimPay 2024: A Year of Growth and Innovation

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The year 2024 will go down in history as one of the most dynamic and memorable periods for the cryptocurrency and Web3 industries. One of the most significant milestones was Bitcoin breaking the $100,000 mark for the first time. This record symbolized the growing interest in cryptocurrencies from both retail investors and large corporations.

Other notable developments included stricter cryptocurrency regulations in key countries and the rapid growth of stablecoin usage across various industries. Cryptocurrencies are increasingly integrating into the real economy, being used for international payments, investments, and even charitable donations.

Against this backdrop, PassimPay not only kept pace with industry trends but also offered clients solutions that made using cryptocurrencies simpler, safer, and more convenient. This year has been a time of innovation, active growth, and entry into new markets for us.

Let’s take a closer look at what we achieved during this remarkable year.

New Solutions and Opportunities

This year was marked by the active development and improvement of the PassimPay platform. We focused on creating solutions that enhance usability and help clients effectively manage their financial operations.

One of the most significant updates was the introduction of batch transactions, which allow clients to significantly reduce network fees by combining thousands of operations into a single transaction. This feature helps clients cut transaction costs by up to 80%, making cryptocurrency usage more economical.

We also made a major leap forward in enhancing multi-currency operations. Users can now create up to 10 wallets within a single account, enabling flexible fund management and streamlined allocation across projects and directions.

Another key innovation was the implementation of role-based access in personal accounts. Companies can now delegate tasks by granting employees access only to the sections they need. This ensures higher security levels and simplifies team management.

Additionally, we continued to improve security and convenience. Static wallet addresses were introduced to eliminate errors during transfers and build user trust. Furthermore, automatic payouts allow clients to quickly and seamlessly receive funds, which is especially crucial for businesses with high transaction volumes.

Our platform now supports integration with Wallet Connect and popular Web3 wallets like MetaMask, reducing the steps needed for transactions and enabling one-click payments.

We also optimized the integration process with a new API, allowing clients to choose between full H2H connectivity or a convenient redirect setup, making integration with PassimPay faster and easier.

Our partnerships with major players in the crypto industry, such as WhiteBIT and OKX, opened new opportunities for cryptocurrency exchange. In addition, we introduced tools for businesses, including exporting transaction histories in convenient formats for analysis and customizable payment links aligned with a client’s branding.

The number of supported currencies continues to grow, now exceeding 65. To enhance fund management convenience, we launched a mobile application within the popular Telegram messenger — PassimPay Telegram App. We also added new popular plugins that simplify payment operations, with the full list available on our website.

Egor Frolov, Head of Sales at PassimPay, remarked:
"This year, we focused on creating tools that make working with cryptocurrencies not only more convenient but also more economical. Our solutions, such as batch transactions and automatic payouts, help businesses optimize costs and ensure the stability of financial flows."

These and other innovations have made PassimPay a more flexible and functional tool for solving complex challenges, catering to small businesses and large companies operating in international markets.

You can find the full list of updates and new ecosystem products in our roadmap.

PassimPay on the Global Stage

The year was packed with participation in international events. We attended 11 exhibitions, including major industry gatherings like SiGMA, iGB L!VE, and SBC Summit. These events provided the company with opportunities to showcase its solutions and engage in dialogue with partners and clients worldwide.

A standout moment was our presence at the SiGMA Europe exhibition. Our vibrant booth and unique branded merchandise, including creative giveaways, attracted significant attention. You can read more about this year's Malta event in our blog.

Building Trust and Expanding Reach

PassimPay’s marketing team actively worked to strengthen the company’s position in the market and broaden its audience. This year was marked by not only experiments but also strategic decisions that delivered impactful results.

Social media became a cornerstone of our efforts. We doubled our LinkedIn followers and increased organic reach by five times. Telegram became a key platform for audience engagement, where we launched the new “CryptoPulse” series to keep users informed about the latest news and analytics.

We emphasized the visual aspect by revamping publication designs, updating content formats, and prominently showcasing the “faces of the company.” Interviews with key team members became particularly popular on Instagram and in our blog.

Advertising campaigns also delivered significant results. We optimized Google Ads operations, stabilized key metrics, and reduced conversion costs. The second half of the year was particularly successful, thanks to new advertising formats, testing different GEOs, and leveraging high-quality traffic sources.

Content marketing played an equally important role. We published over 50 articles in our blog and other media, covering topics such as cryptocurrency security, industry trends, and real client case studies. Our SEO efforts also showed remarkable growth, with the number of organic site visits increasing and key pages ranking highly in Google search results.

The 2024 marketing strategy focused on enhancing PassimPay’s presence in the information space and creating tools for direct audience interaction. These efforts increased brand recognition and built trust in PassimPay on a global scale.

New Horizons

PassimPay continued to support traditional industries while expanding into new areas. This year, we helped real estate agencies attract international clients through cryptocurrency payments, supported freelancers in receiving payments, and provided tailored solutions for charitable organizations.

Our partnerships include Octella, a provider of business process management software, and Pin-Up, a leading brand in the digital entertainment industry. Our collaboration with SoftGamings, a developer of online service platforms, enables the integration of secure and convenient cryptocurrency payments into digital ecosystems. Other partners, such as Casino Extreme and Fairspin, also benefit from PassimPay’s solutions.

We devoted significant attention to improving our partner program, making it simpler and more accessible. Updated conditions and new resources allowed partners to adapt quickly to our solutions and attract new clients effectively.

Looking Ahead to 2025

As we reflect on this year’s achievements, we are already setting ambitious goals for the future. In 2025, we aim to expand into new markets, launch a mobile application, and develop additional features to make our platform even more user-friendly. With the experience we’ve gained and the support of our clients, we are confident that even greater success lies ahead.

Evelina, CEO of PassimPay, shares:

 "This year has been one of transformation and accomplishment for us. We have shown that cryptocurrency payments can be simple, secure, and universal. Our success is the result of a dedicated team and the trust of our clients. In 2025, we will continue to push boundaries and explore new possibilities."

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